Most mobile platforms didn't allow customization beyond wallpapers or themes but with Android, it's possible to change the entire look and feel of the user interface (UI). ![]() One of the reasons why Android has become so popular is because it allows for an incredibly high level of customization. Given that it’s possible to license Android, it happens to be the most popular platform, going by the sheer volume of devices out there that run Google’s mobile operating system. The result of that consolidation is a duopoly between Android and iOS. However, the industry has gone through incredible consolidation in the past few years. ![]() ![]() There were multiple platforms and operating systems all competing for a piece of the pie. The mobile landscape looked a lot different just a decade ago.
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